Working at a non-profit organization is a never-ending sequence of wearing too many hats and trying to do too much on too small a budget. The person in charge of marketing is often also in charge of answering the phones, scheduling appointments, and roughly four hundred other tasks. It doesn’t leave much time for planning out and overseeing full-scale fundraising campaigns. Luckily, there’s video.
Video is the golden solution for a non-profit organization that is looking to broaden its reach with potential donors. Non-profits may not have the same financial backing as most corporations, but they do have a wealth of invaluable resources in the people they work with. Non-profits are run and staffed by change-makers, often including many volunteers, who spend every working day trying to improve the lives of others, and their efforts are hugely appreciated by those who receive the organization’s help. Often, the people who are helped by an organization want to find a way to show their appreciation and gratitude, and video is a way that they can do so.
Far and away, the most practical and valuable video resource for a non-profit is a video testimonial. Here at Davideo Company, we are quick to recommend video testimonials for many types of clients looking to use video, because they really are one of the best investments a business or brand can make. We’ve gone so far as to call video testimonials a “no-brainer”, but in all honesty, the video testimonials we’ve made for non-profits are some of the most powerful pieces we’ve ever worked on. The emotional power of a person sharing their story of how an organization helped them overcome their challenges is impossible to beat.