You need your new employees trained in the ins and outs of the job. Or maybe you need to explain to your customers how to assemble and use your products. You might even need to show service technicians how to install and repair your equipment. The solution: gather your target audience and have someone demonstrate exactly what needs demonstrating. Very efficient! But probably also very expensive. And time-consuming. If only there were a way to get your employees trained, or teach product assembly, or demonstrate installation and repair that was: a) easily accessible, b) on-demand, and c) time-efficient.
Let’s revise our previous solution. Why not invest in technical training videos for your employee/customer/technician needs? With the proper handling, the videos would be available anytime, anywhere (with an internet connection), and would forego the need for a live demonstration. Got employees across the country? Across the world? With video, the problem of distance vanishes, as does the problem of having to re-train new employees or service technicians. Whether you need employees trained, technicians trained, product assemblies demonstrated, or any other sort of technical training, video could be saving you lots of time and money.
The need for technical training videos is easily glimpsed on YouTube, where hundreds of consumer-made videos on product assembly and operation are watched by consumers and technicians alike. But what if your video content is proprietary, and uploading to YouTube is inadvisable? Easy – you can set up password-protected playlists that can be accessed by employees or technicians with the login credentials. Alternatively, you can ask your video producer to set them up for you.
If your business involves products that need to be assembled, installed, or serviced, video may be even more of an indispensable tool to you. If your customers are having trouble with assembly or installation, they’ll no longer have to blow up your support line if they can simply find a relevant video on your website. The same benefit applies to contract technicians employed to service your equipment. An accurate visual guide results in fewer mistakes and reduces the risk of damaging the product. You’ll be taking pressure off your customer service representatives while making it easier for all the users of your product to operate and troubleshoot it.
“What I’ve found is having a video, and having one that is professionally produced, far exceeds simply having a manual available and asking someone to go read it. There’s often tiny little details about something that you have to look out for that very often doesn’t make it into the docs, or if it is presented in the docs, doesn’t do the same that the video production can do where you actually show that task being accomplished.”
-Chris Buzzy, Training Manager of SimpliVity
Because of the visual nature of video, you can rest assured that users will be much less likely to misinterpret details. Text-based manuals, even those with pictures, cannot compete with a video demonstration. Product manuals are almost always written by the engineers who designed the original product, meaning that they’re littered with jargon that’s likely to confound everyday consumers and often may not reflect updated designs or newer components. Video, on the other hand, adds an extra dimension of clarity through the visuals that typically accompany narration, and is more likely to explain or showcase product use and helpful practices that go beyond the scope of the manual. Viewers are also much less likely to confuse small parts or misinterpret details when they can see exactly how the product should be assembled or operated. Additionally, Ragan reports that people retain 80% of what they see and only 20% of what they read – meaning that using training video should really be a no-brainer.