YouTube is one of the internet’s most handy and efficient video-hosting platforms, and as such, you might be using it to house your company’s videos on and/or off your website. However, it does employ a number of disguised features designed to drive traffic to YouTube itself rather than your website. Luckily, there are ways to combat these features and ensure that your hosted videos aren’t driving traffic to anywhere you don’t want them to.
Assuming your videos are embedded on your website (if they aren’t – get that done ASAP), you’ll want to ensure that the HTML embed code of the video is optimized such that YouTube’s suggested videos panel doesn’t display itself at the end of your video. If your embed code isn’t optimized properly, viewers will see a group of popups for related videos, and there’s no concrete way to ensure that those videos will belong to you. Furthermore, clicking on these links will take the viewer to YouTube itself, meaning they’re spending less time on your website. At worst, this may even lead your viewers to videos that belong to your competitors! Having the proper embed code will ensure that viewers aren’t led away away from your page and onto videos that don’t belong to you or your company. Thankfully, there is an easy way to accomplish this. See this blog post: https://www.davideocompany.com/blog/take-control-of-your-youtube-videos
But the above information presents a fairly controversial revelation: it may just be disadvantageous to include the YouTube icon as part of your outbound social media links. Let’s clarify. If your videos are already hosted on YouTube, an outbound link to them already exists in the player of the embedded video. This means that clicking on the link will open a new tab to the same video, except that viewers are now on YouTube’s website. That’s one risk you take in viewers being led away from your website.