4. Video Descriptions
When we upload our videos, we always include a link to our website at the top of the description. This way, if someone finds one of our videos through an online search, they will have an easy way to get to our website directly from that video. Again, be sure to include the full URL with the https://www. at the beginning, or the link will not work.
After your website URL, write up a description for the video. You should include relevant keywords that people might search for that you would want your video to come up for, but use full sentences and do not “keyword stuff”. Your description should make sense to a human who is reading it; if you are just using a string of keywords for your description, Google might penalize you in search rankings.