1. Embed your video in a blog post
81% of video marketers feature their videos on their brand’s website*. While this is a great way to engage your website visitors and get them interested in learning more, it won’t bring a lot of new traffic to your website. This is because search engines cannot understand what is being said in a video that you have embedded, and therefore do not know what the content is to rank it in search results. Search engines can read the text in your blog posts, though, and if a search leads someone to your blog, you’re much closer to getting them to the rest of your website.
If you get your finished video transcribed, you can use some or all of that written transcription, along with the embedded video, in the body of your post. That should make it more likely for your content to come up in search results based on keywords used in your video. (As always, make sure that your keywords are relevant to the content of your blog.)
But don’t clog up your website pages with full transcriptions of every video! You can embed your video into a blog post along with the transcription and add a strong CTA at the end that directs people to call or visit your website.