3. Transcription and captions/subtitles
Transcribing your videos is not only a great way to get a huge SEO boost by allowing search engines to read what your video is about, but you can also use a transcription to add captions or subtitles to your video. In 2018, you will want to make sure that all of your social media videos are captioned. This is especially important for Facebook, where the default setting is to auto play videos in the news feed with the audio muted. Both YouTube and Facebook will generate captions for your video automatically, but those are notoriously inaccurate, so be sure to go into your dashboard on each platform and correct the captions before you make the videos public. You will need large, eye catching captions to get the viewer’s attention. If your video doesn’t catch the viewer’s eye and allow them to understand what is going on with the audio turned off, they aren’t going to stop and watch, and your videos won’t get any views.