Most, if not every video production company out there is capable of much more than setting up a camera and aiming it correctly. If you’re investing in video for your event, why not take advantage of your event’s audience and set up some customer testimonials? Having your video production company set up a separate ad hoc room for recording testimonials from event attendees not only takes advantage of video, but saves you the trouble of scheduling and recording testimonials on an as-needed basis. These testimonials can be edited and exported for social media, email, or website use, and are cost and time-effective to obtain during the event. Using highlights from the testimonials in as many different forms as possible will ensure that your brand reaches the widest possible audience and promotes positive perceptions about your service in the most concise way possible.
The same idea can be applied to any form of video taken during or for your event. If you’re recording or live streaming a presentation or panel, all it takes a simple request to your video production company to pull out some highlights or sound bytes for distribution across social media, email, or other platforms. Presenting information from your event to the public in such a concise manner will increase brand recognition and prime potential customers to choose your service over others. And the best part is, all of this can be achieved in one place and with nearly no extra effort just by correctly investing in a video production company.