Here, the client had asked us to emphasize the reading on the meter. Because we had captured the wide shot of the entire device in 4K, it was a simple matter of zooming into the shot and recomposing so we could cater to the client’s needs without having to set up multiple cameras, compromising video quality or scheduling re-shoots.
This camera technique allows you to focus the viewer’s attention on any part of the original frame, after the original location recording is done, and this can enhance the clarity and impact of your video in general. Doing the same with interview shots will diversify the ways in which editors can use each individual shot, zooming in or moving to recompose and change the effect. In short, 4K is most practical when it improves versatility in the editing room and gives your videographer or editor more options for the final version of your video.
It’s important to note, however, that 4k is still a luxury. Some might argue that shooting everything in 4K will “future-proof” your footage and make it look better when monitors capable of displaying 4K become the norm. But you will need to weigh the additional costs of 4K acquisition and storage against the benefits of having higher resolution for everything you shoot. When you deploy a new company overview video in the future, will you be recycling old footage or are you more likely to want new footage that reflects how your company, your products and your team look then? So we don’t think it’s really necessary to shoot everything in 4K – doing so would only take up more storage space, and since most of us can’t actually view 4K properly, it’s best to ask for it for shots where tangible changes like zooming and panning might be helpful. (Just make sure that your video partner routinely saves all of your raw video footage in the original resolution – whether that be 4K or even just 1080p HD.)
The bottom line is that 4K, at the moment, is most practical in certain situations. There are certainly scenarios like the ones above where the higher quality can save you the need for re-shoots and save time on set, but the transition to 4K is still very much underway, and we likely won’t see a full shift for at least a few more years.
To see some of our own 4K work, check out our video testimonials.