1. “Why should I consider using video as part of my marketing strategy?”
Because it works. Consider these highlights from an article by DigitalSherpa
- Videos increase people’s understanding of your product or service by 74%
- Click-through rates increase 23 times when marketers include a video in an email
- 80% of your online visitors will watch a video, while only 20 percent will actually read content in its entirety
With a video, people can SEE what your product does and watch your people performing a service. They’ll pay closer attention and retain more of the content than if they had to read a written description. This holds true whether the content is about a product, a service, or a process.
Remember that Google searches tend to rank websites with video higher than sites that don’t feature video.
In fact, after Google, YouTube itself is the world’s second most used search engine. This is why we recommend that clients set up a YouTube channel for their business, and use it to host their marketing videos. The most important videos should also be embedded to play directly from the company website.
But remember that YouTube is the “wild wild west “ of the video world, and viewers can easily get distracted. So any links that you use to promote your videos should direct viewers to the videos embedded on your website, rather than to your YouTube channel. Just make sure you have a strategy in place to get prospects who do find you on YouTube to easily find their way to your website.