YouTube is the second largest search engine, right after Google, so it’s a good place to start when uploading your videos. But you can, and should, upload your videos to as many social media and video hosting sites as possible.
Facebook users watch 100 million hours of video each day and posts that include video get more reach than plain text posts. The reach is boosted even further when the video has been uploaded directly to Facebook rather than just sharing a link to your video from YouTube. Another benefit of having your video hosted on Facebook is the autoplay feature, which allows the video to start playing automatically to catch the user’s attention. The default autoplay setting starts the video with the audio muted, so users will need to click on the video in order to hear the sound.
Uploading and sharing videos on Twitter is easier than ever with Twitter’s new changes to the 140 character limit. Media will no longer be counted towards the 140 characters, so you can share your video and still have plenty of room to include a short description in your tweet. Twitter, like Facebook, also has an autoplay function, where the video automatically starts playing, for videos that are uploaded directly to Twitter.
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